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Fact: 90% of startups fail, but the top reason isn’t lack of money—it’s lack of market demand. Many entrepreneurs focus on funding and operations but forget to validate if people actually need their product or service. Before launching, always test

What’s the first thing a founder should validate before building a product?

🚨 Spotting trouble early can save your product. We asked: What’s the first red flag you always take seriously? Vote and tell your insight could help someone catch a failing signal before it’s too late. 👇

How do you validate a new startup idea before investing time and money?

Swiggy started in one neighbourhood in Bangalore. Today, it’s in 500+ cities. Validate locally before going wide

Everyone Says "Be In Your Limit" But Actually You Decide Your Limit. Don't Let Someone Else Decide Your Limit. Always Be Limitless, Think Limitless, Do Limitless

Before you launch your next campaign, ask: “Is this who we really need to reach?” Every good campaign starts with a smart question — And the best one I’ve learned to ask is: “Have we validated this audience yet?” Before I build any lead list or ou

Validate First. Build Second. Always. Too many businesses build campaigns, products, or offers… before validating if anyone actually wants them. That’s where research comes in. As a Research Analyst, I focus on helping businesses: 🔍 Identify the

validate your startup idea in 5 steps

It is a good idea to carry out market research before you invest your time and money in your startup idea. Most startups fail because there is no market need for the product or service. We at NextWave Research have worked with several startups to v