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The rise of Ice cream trend and brands in India

A 27-year-old doctor in Mumbai discovered a human finger inside an ice cream cone she had ordered online from the 'Yummo ice cream' company in the Malad area. The incident was reported to the local police, who have registered a case against the compa

Meet the man who started with Rs 13,000 and built an 8000 CR Ice Cream brand. 1. RG Chandramogan was born near the firecracker town of Sivakasi. Although known for matchboxes, his life was in darkness. His father could not run a small provisional s

Have you also seen the Amul ads which says "Amul ice cream is real ice cream and the rest is frozen dessert" so this is the competition between Amul and HUL's kwality walls. But how to differentiate frozen dessert and Ice cream? according to Indian

please help and invest my idea I have a great idea to open a shop serving soft-serve ice cream and cup ice cream, but I don’t have the required investment to start it. I need an investment of 2 lakhs to bring this idea to life. I already have all t

*USP (Unique Selling Proposition)* refers to the distinctive feature or benefit that sets your product or service apart from competitors. This is essentially the reason why customers should choose your product over others, highlighting its uniqueness

The Indian ice cream market was valued at INR 228.6 billion in 2023, and is expected to grow at a CAGR of 17.4% from 2024 to 2032.