Quick commerce mainly serves affluent customers in specific metro areas, where people typically shop at supermarkets
Given this, does quick commerce really impact local kirana stores?
Or am i missing some consumer section?
I can think of 4 reasons why the GOV might be higher:
Impulsive buying, adding more than necessary to the cart.
To avail free delivery
High ticket items are also available on QC now
Because these are affluent buyers, they are able to pay for higher GOVs
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