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Havish Gupta

Figuring Out • 1y

Kya chal raha hai? Fog chal raha hai! Well, this is called cultural marketing, and even Sleepwell tried this. In their ads, they said, don't just ask, 'Aap kaise ho?' Instead ask, 'Did you Sleepwell?' Tbh, it was a great idea, and the question "Di

Arcane

Hey, I'm on Medial • 1y

I think it's because kya chal raha hai is a very common question we ask, and Fogg chal raha hai was kind of a funny answer to it which resulted into chain reaction to share it. Did you sleep well? Not quite common and does not result into a chain re

Havish Gupta

Figuring Out • 1y

Agreed. Also the fogg's ad ran for years if I'm not wrong. And sleepwell stopped it just after 1-2 months so everyone didn't even got to know about this

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