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Rajan Dhir

Trier. • 7m

What do you think is why GIFs never took off as an entertainment vertical? (They are disposed of as chat accessories.) Please share your views.

Rajan Dhir

Trier. • 7m

Thank you for starting things. My take: As the web series' culture has evolved, we have started realising the importance of standalone characters. The point is if we break any good work of art- it has no before and after to it. The piece stands as a single point of imagination. Gifs have a natural talent. They r complete and standalone. What didn't work (As how I see): our obsession to relate it or drag it to a bigger situation and then making sense of it. Look at it as a single entertainment piece. Spin your imagination. They are the most original pieces of work in art entertainment. They are a precursor to individual talent at disposal. Thank you.

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