If shoes clothes etc can have their own brand store, why are daily consumables always sold in a super market format competing with each other and the store owned brands?
How about building a brand that sells all necessary daily consumables under its
Did you observe that daily consumables on Tata Big Basket are labelled witu their brand as in Tata Sampann Namak, Chole, Chane, almost everything from staple food to other.
I was trying to understand your question better before replying
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