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Anonymous

Stealth • 4m

If shoes clothes etc can have their own brand store, why are daily consumables always sold in a super market format competing with each other and the store owned brands? How about building a brand that sells all necessary daily consumables under its

Suraj

Stealth • 4m

Did you read the book "The shoe dog" - Its Nike story. Highly recommended. Dont want to break its lessons and rephrase it out here in pieces.

Anonymous

Stealth • 4m

Sure tell me which aspect you're referring to

2 replies

Replies (2)

Anonymous

Stealth • 4m

Like in house brand for everything. It could be one single brand like tata or different names for different items for diversity. But the proposition I am thinking is essentially cut down all the cost to minimum and transfer it to the customer in form of cheaper but quality goods. Something patanjali wanted to do but didn't. Like "noname.ca" look into it once. Something on that line.

0 replies

Suraj

Stealth • 4m

Did you observe that daily consumables on Tata Big Basket are labelled witu their brand as in Tata Sampann Namak, Chole, Chane, almost everything from staple food to other. I was trying to understand your question better before replying

0 replies

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