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One business model that's been going viral for quite a while on Instagram now is the freewater.io or freepani.io one. And it's annoying. It's only merit is the fact that it's a concept that's quite new. But novelty is all it's got. I feel like it

This business model might work in office spaces or workplaces. This might enable not only business to tap consumers/customers but also tap into other businesses which would pave way for b2b as well. What's your thoughts on this? I do understand that