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Aditi I feel it's one of the easiest and differentiating way of branding, Majorly it has 2 benefits 1. Branding of a brand whose target audience segment is middle class (for eg. a fast food chain ) 2. Providing water : in india today also if u offer water for free to an individual u are remembered more and for a long period of time Moreover you can generate ur income from advertisements on the bottle...and drinking water can also be considered as taking break and showing ads while taking the break

The reason behind all this is marketing the people who are paying them they are showcasing that on the led and giving free water but they are using plastic bottles for which they are taking good amount of money from the brand who want to do advertisement.

hi

This business model might work in office spaces or workplaces. This might enable not only business to tap consumers/customers but also tap into other businesses which would pave way for b2b as well. What's your thoughts on this? I do understand that plastic would lead to environmental hazards and all but what if they come up something innovative factoring in the environmental hazards.

I don't know much of it but I never discourage any Idea until & unless I have already tried or done that. Because you cannot taste the food by seeing YouTube food vlogs, You can only by eating the food. So, We can only know "What Works" Not when we see. I hope, It makes sense..

Even more annoying part is that, everyone started following this model after one Indian Lady Creator made a reel saying, this particular model is going viral in the USA, and no one's doing in India. The fact they forget is Water is pretty expensive in these countries whereas one can easily afford water or its even freely available at various places. More annoying is that these copy paste people are calling it their own idea.

I think that in Pakistan or in India even it's middle or upper class if it's free people will take it even they afford it and moreover I think that Targeted people for advertisement are upper and middle class. As for plastic bottles I am with you it's wrong but a variant of this business in UK or america(I don't remember the place) do the same but paper containers .

I feel that instead of water bottle which are not environmental friendly, they could have installed cold water dispensers with advertisement over it either on a screen or on a board. Nobody really observes the advertisement on water bottle. But on a dispenser, until they water bottle gets filled, they will have a glance over the screen.

This is interesting. Those who can afford the items on ads, can afford water. Those who cant afford water, cant afford the products on ad. Can only work in places where there's water scarcity

This model does feel like it’s all style and no substance.

The irony of using plastic bottles to promote a so-called innovative idea is not lost on me. It’s like taking one step forward and two steps back

Targeting middle-class and wealthy consumers with free water feels tone-deaf. They don’t need free water, and the lower classes, who do, aren’t even part of the equation.

It’s frustrating how easily people get excited about something just because it’s new. Freewater.io doesn’t solve any meaningful problem; it’s just marketing dressed up as charity

I do not agree. Rich, poor alike they all love free stuff and water is great commodity. I do not see why it won't work. Also one part of psychology is people don't like other people watching them having free stuff, part of social psyche. These folks need to find a way to make it fully automated without people/helper intervention.

यस आप सही कह रही है क्यों की फ्री की चीज अच्छी है लेकिन जब बिकती h jb उसका मूल्य लोगो को पता हो। यानी अगर बिस्लिरी की bottal 20 ki h aur wo jb 10 ki ya free me milne lg jaye to logo ko accha lgega, free water to dur ki bat hamari mummy ne to kisi se free biscuit lene se bhi mna kiya h। Yh middle class ki soch h or rhegi always। Agr yhi pani ki bottal sbse low rate ki ho to sell acchi ho skti h।

I feel like it’s a pretty quick to set up kind of a business, and if you’ve a great distribution, and you want to leverage it, why not?

True! It's quite hard for them to sustain for long term. One thing they can do is to charge negligible amount for those bottles, thus people want even take a lot of bottles for free and these bottles would probably go to those who can purchase the item advertised on the bottle