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One business model that's been going viral for quite a while on Instagram now is the freewater.io or freepani.io one. And it's annoying. It's only merit is the fact that it's a concept that's quite new. But novelty is all it's got. I feel like it

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krishna kathar

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Aditi I feel it's one of the easiest and differentiating way of branding, Majorly it has 2 benefits 1. Branding of a brand whose target audience segment is middle class (for eg. a fast food chain ) 2. Providing water : in india today also if u offer water for free to an individual u are remembered more and for a long period of time Moreover you can generate ur income from advertisements on the bottle...and drinking water can also be considered as taking break and showing ads while taking the break

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