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Arcane

StealthĀ ā€¢Ā 5m

India's Urban Payment Landscape (Kearney India and Amazon Pay analysis) šŸ”¹Cash is still largely used for transactions of smaller value. On the other side, 68% of Total Digital payments come from UPI šŸ”¹New payment methods such as BNPL are known to a lot of people but have slow adoption šŸ”¹Digital payments in small towns are catching up so fast that they are now nearly as prevalent as in top metros šŸ”¹Convenience and speed are top drivers for digital payments. Rewards is not as strong a driver yet, hence there's opportunity here to drive further adoption šŸ”¹Millenials and Gen X lead BNPL adoption, with ~40% actually using it. Additionally, BNPL is used for less than INR 5,000 in transaction value across ages Refer images for more insights : )

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