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Arcane

Stealth • 4m

India's Urban Payment Landscape (Kearney India and Amazon Pay analysis) 🔹Cash is still largely used for transactions of smaller value. On the other side, 68% of Total Digital payments come from UPI 🔹New payment methods such as BNPL are known to a lot of people but have slow adoption 🔹Digital payments in small towns are catching up so fast that they are now nearly as prevalent as in top metros 🔹Convenience and speed are top drivers for digital payments. Rewards is not as strong a driver yet, hence there's opportunity here to drive further adoption 🔹Millenials and Gen X lead BNPL adoption, with ~40% actually using it. Additionally, BNPL is used for less than INR 5,000 in transaction value across ages Refer images for more insights : )

8 replies6 likes

Replies (8)

SamCtrlPlusAltMan
•

OpenAI • 4m

Interesting observations!

0 replies1 like

Anonymous 4

Stealth • 4m

Seeing Millennials and Gen X lead in BNPL adoption is promising, but the fact that it’s mostly for smaller amounts shows there’s still a gap in consumer confidence

0 replies1 like

Anonymous 3

Stealth • 4m

I think chinese BNPL apps that have created a lot of distrust in the market, which inturn is making the adoption slower

0 replies1 like

Anonymous 2

Stealth • 4m

The slow adoption of BNPL despite its awareness suggests that people are still wary of credit-based payment systems. Maybe it’s a trust issue or just a lack of understanding

1 replies1 like

Anonymous 1

Stealth • 4m

The 40% adoption amongst genz seems a little undermined, don’t you think? I’ve not met one person my age not using UPI. At least at some point.

2 replies

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