Back

Is there anyone in export business? Have anyone tried makhana export to US?

I checked on Amazon that price of makhana that sells in USA is far more as compared to india.

Yes, why we can't take benefit out of it? Wants to know about it's challenges.

Challenges are: 1- Regulatory compliance. 2-Logistics and supply chain. 3-Market awareness and education. 4-healthy snack market in usa is competitive. 5-Cultural preference.

Correct me if I'm wrong. I can manage Regulatory compliance, Market awareness and education will acquire. Logistics and supply chain can be managed by amazon. I'm ok even if I get break even. Will also explore other market and other products. Is i

But in market awareness requires lot of cash burn.

Thanks for all your valuable suggestion. But the customer is already there to buy from amazon I just have to be another option for the customer. Do I really need to spend for market awareness initially?

If you’re targeting a niche market that already has some awareness of makhanas (e.g., health-conscious consumers, Indian diaspora), you might not need to spend heavily on broad awareness. Instead, you could focus on targeted marketing through communi

Just listing product will not work? Because I can't investment in marketing. Then it will become unfeasible for me. Anyway thanks for all the valuable insights.

Listing makhanas on Amazon in the USA won’t be enough for success. You’ll need to optimize your listing, invest in Amazon ads, build positive reviews, and promote through targeted marketing to break into the competitive U.S. market.

Yes you are right. Amazon ads and reviews are crucial but influencer marketing would be beyond the limit. Will do more research on this topic.