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Nobody care's about your brand... They only care about what it gives them. Mst peple think and preach that " U need to build brand" but few understand the psychlogical danc that it takes to master it properly. Brnding is the ACT of influencig the mrketplace to identify u, understand U and feel conected to you. It's backed by strategy and deep understanding on how to develop a relationship with those who r (yet) to buy from u and to amplify those who (do) buy frm u to care abt what u give them. Then to advocate to other why they should also join the trib Brand is the respons from the mrketplace, it's proof & evidence that your branding has workd and sucesfully influenced their opinion & decision mking process. The brand is purely "who they think you are" If the response isn't 100% acurate, it means you need to revisit ur branding and adjust the mesaging + design acordingly. Whatever the case, the marketplace (people/ adience) will only actually care abt what ur brand givs thm