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EP-3 (Liquid death💀 case study)
What is Liquid Death?
It's a beverage company that sells water in metal cans, which will kill your thirst
■Origin story■
Founder Mike Cessario observed people at a music concert drinki
Let’s get one thing straight: Gen Z didn’t invent burnout—they refuse to worship it.
And well!
You think they’re lazy? Cause they said no to two-hour commutes, 15-minute lunch breaks, and clapping for Karen when she works overtime just to survive? P
