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Welcome to BUSINESS STORIES ! EP-3 (Liquid death💀 case study) What is Liquid Death? It's a beverage company that sells water in metal cans, which will kill your thirst ■Origin story■ Founder Mike Cessario observed people at a music concert drinki

Let’s get one thing straight: Gen Z didn’t invent burnout—they refuse to worship it. And well! You think they’re lazy? Cause they said no to two-hour commutes, 15-minute lunch breaks, and clapping for Karen when she works overtime just to survive? P

𝗛𝗼𝘄 𝘁𝗼 𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘀𝘁𝗮𝗿𝘁𝘂𝗽/𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? 1. Define the Purpose Goal: Brand awareness? Lead generation? Product launch? App downloads? Target audience: Who are you speaking to? (Stud