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Anonymous

Hey I am on Medial • 11m

Boils my blood to see Indian Startups (Boat) bring in foreign faces in their ads as lure and attract Indian audience and make them feel their brand is International. Why? We already know you are Indian compan. Are you ashmend of your own country, why

SHIV DIXIT

CHAIRMAN - BITEX IND... • 11m

They want be a global brand and that's why they are doing these type of marketing also they already approached many indian celebrities for advertising . Ceo of boat Aman is literally guiding few entrepreneur in shark tank india and giving lots of k

Anonymous 7

Hey I am on Medial • 11m

This would mean investing in research and development to innovate in areas like sound engineering, material science, and connectivity technology. It would also require a deep understanding of consumer needs in different markets, particularly the audiophile community, which values attributes such as soundstage, clarity, and bass accuracy, often to a degree that goes beyond what most mass-market products can deliver. Moreover, brand perception plays a critical role in global competition. Brands like Bose, Bang & Olufsen, and Harman Kardon have spent decades building their reputations as premium audio brands. This brand equity allows them to command higher prices and maintain customer loyalty in highly competitive markets. For boAt to break into this space, they would need to not only enhance the quality and innovation in their products but also build a brand image that resonates with global consumers as a trustworthy and high-quality provider of audio products.

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Anonymous

Hey I am on Medial • 8m

White labelling companies like boat, boult, noise are the biggest threat to innovation in audio products in India

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kamal p

Tech-enthusiast • 1y

Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and pe

3 Replies

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