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The importance of building a strong brand cannot be overstated. Even if you have a unique product, if no one knows about it, it's not going to sell. Startups should invest in marketing and building a brand that resonates with their target audience. This not only helps in standing out but also builds customer loyalty, which is invaluable in a competitive market
Finance Geek | Conte... • 11m
Day 52: BLR Brand Champions: Building a Buzz in a Busy Market Standing out in Bengaluru's crowded startup scene requires a powerful brand voice. Here's your guide to becoming a brand champion: * Know Your Why: Define your brand's core values and
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Day 28: Be the Dosa in a Plate of Idlis: Standing Out in Bangalore's Startup Scene Bangalore's startup scene is bursting with idlis (delicious, but common). How do you be the crispy, eye-catching dosa? Here's your recipe for standing out: * Spic
See MoreBusiness enthusiasti... • 1m
“One of Us: How Ingroup Bias Builds Brand Loyalty Through Belonging” Ingroup bias is the tendency for people to favor those they perceive as part of their group—whether based on culture, interests, values, or identity. In business, this is used to b
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