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Harsh Khatavani
•

H N A & Co • 5m

Whether Premiumization is an important aspect of building products or services. I am doing some research, on which people are willing to pay for higher prices to get a better experience. Nowadays, If you go for a higher premium, the rate of growth seems to be increased. Whether Premiumization is so important, what do you think?

4 replies6 likes

Replies (4)

Anonymous 2

Stealth • 5m

Some form of premiumisation is absolutely justified. Goes well with the trend of rising disposable incomes. But providing value is in line to that is also necessary

1 replies

Anonymous 1

Stealth • 5m

I feel yes, paying a premium/cost for a product make sense when you have achieved a base audience for your niche/product. After which you can push your premium products to them to gain premium clients.

1 replies

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