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Arcane

Hey, I'm on Medial • 11m

ONE INTERESTING OBSERVATION SERIES DAY #20 India's childcare product spending is still in its early stages. In 2023, it was only around ₹9,280-9,350 per child. But that's expected to grow 14% every year from 2023 to 2028 - way faster than mature markets like the USA (3%) and China (6%). Growth drivers - 🔹First, Indian parents are becoming more and more aware of how important childcare is. 🔹Second, there's a growing middle class with increasing spending power. 🔹Third and most important, the perception of childcare products as essential rather than discretionary is on the rise in India. Childcare products( age group 0-12 yrs) include: - Apparel (clothing, footwear, and accessories) - Consumables (diapering, bath & skin care, baby food etc.) - Toys & games - Hard goods (Prams, feeding bottles, nursery & safety gears) Seems like a good opportunity to build in this space as childcare is something that cannot be skipped. What do you think?

10 Replies

Replies (10)

Aditya Sharma

Actually, Pluto • 11m

This market has been capturing my attention for a long time and in future I might invest in this field

1 Reply

Havish Gupta

Figuring Out • 11m

It's quite nothing in comparison to other countries. India still got a huge scope in this category

1 Reply

Anonymous 4

Hey I am on Medial • 11m

Informative!

1 Reply

Anonymous 3

Hey I am on Medial • 11m

While the market is growing, established players (both local and international) are likely already eyeing this opportunity. Given the current low spend, products may need to be carefully priced for the Indian market and reaching parents across India's diverse geography could be complex.

1 Reply

Anonymous 2

Hey I am on Medial • 11m

Your point about childcare products shifting from "discretionary" to "essential" is crucial. This mindset change can drive sustained growth over time. Somewhat similar to US

Anonymous 1

Hey I am on Medial • 11m

India's current spend per child (₹9,280-9,350) is much lower than other countries shown. This indicates the market is still in its early stages, which means less competition and more opportunities for innovation or brand play.

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