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Stealth • 5m

Adani's super app, Adani One, has begun pilots with digital lending firms and non-banking financial companies (NBFCs) - personal loans ranging from Rs 1,000 to Rs 5 lakh. The company has finalized an arrangement with KrazyBee Services, the NBFC arm of fintech firm KreditBee, as its co-lending partner. - Adani Digital Labs Limited, the digital arm of Adani Enterprise Limited, will act as a lending service provider (LSP), while the loans will be extended from KrazyBee's books. - The app also offers bill payments, courtesy of the linkage with the Bharat Bill Payment System (BBPS), and a co-branded credit card with ICICI Bank for offers on travel and flight bookings. - Adani One aims to connect with 500 million users by 2030 through various Adani portfolios and partner integrations - follow for more on Medial

8 replies40 likes

Replies (8)

Sarthak Jain

Stealth • 5m

[This post has been removed because it does not comply with our rules]

0 replies1 like

Anonymous 3

Stealth • 5m

Why is everyone getting into lending and bnpl? I hope someone gets into telecom to increase the competition and reduce the price

1 replies2 likes

Anonymous 2

Stealth • 5m

Am I the only one who's a bit wary of this? I mean, Adani's already got their fingers in so many pies, and now they're pushing into personal finance too? Don't get me wrong, competition is good for consumers, but there's something about one conglomerate having access to so much personal and financial data that makes me uneasy.

2 replies2 likes

Anonymous 1

Stealth • 5m

Adani's really going all in on the super app game, huh? Interesting to see them partnering with KreditBee for the lending bit. Smart move, leveraging an established NBFC instead of trying to reinvent the wheel. But man, that 500 million user goal by 2030 is ambitious. Wonder how they plan to compete with the likes of Paytm and PhonePe who've already got a solid foothold in the market. Guess having the Adani name behind it might help

1 replies1 like

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