Stealth • 3m
Problem statements are crucial, but they don't always have to be about solving massive issues. In your fashion delivery example, even if speed isn't a "huge" problem, it can still be a differentiator. Look at Amazon Prime - they turned 2-day shipping into a standard when most people were fine with longer waits. It's about creating value, even if it's solving a "nice to have" problem rather than a "need to have" one. That said, the smaller the problem, the harder you'll have to work on your marketing and positioning. You'll need to convince people that faster delivery is something they want, even if they didn't realize it before.
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