The Interesting Story of EaseMyTrip! So EMT was started by 3 Brothers namely Nishant, Rikant and Prashant. You would know that in 2000s, an airline called Air Deccan use to offer some tickets a day for just 1₹. Here, Rikant and Nishant found a legal hack to get all those 1₹ tickets for themselves. After a month, Air Deccan figured this out. So they tried to change the algorithm,etc but that didn't stopped them. Eventually, they called these guys and instead of banning them, they asked them to Handle Air Deccan's North India distributorship. Thus the brothers started Duke Travel Agency. While running this, they realized that there was a lot pain travel agent go through that could be solved using tech. Thus, they started EMT as a B2B company and later they pivoted to a B2C company. Btw Today EaseMyTrip is one of the largest Online Travel Agent with over 100cr of profits. And the best part, they are bootstrapped and are also listed in the stock market.
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