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Beautlin Jemi

MBA in Marketing and... • 11m

Jio and Airtel’s traffic increased while BSNL took a huge step by decreasing its plan. Consequently, this has been a nice marketing strategy as 250,000 persons have changed to BSNL. This strategic move not only attracted many new customers but also stirred up the market. Thus, by providing a price that can compete with others in the market, BSNL could position itself so as to attract budget-minded consumers who were looking for more affordable options.

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