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In terms of money, consuming and as a part of lifestyle. Yes it's overrated for middle class and even rich. As coffee is not a monthly consuming thing. It's a daily consuming thing. People drink nearly 1 to 2 cups of it daily. If you see in terms of

They sell status, and they are successful in this

I would say, they are only successful because they sell status. That's why I believe and avg middle class person should not choose status. But only value + cost. Then only his future gen can atleast move near to this super rich.