POSTED BY GARY VEE: “One of the greatest mistakes of my investing career was passing on investing in Uber in the angel round twice. I was literally in the room when Uber was invented. And yet I still passed on investing in the angel round ... ...Twice. And part of the reason I invested in the next round was because my brother AJ took the first Uber ride in New York City when the founder of Uber came and asked us to test it. And that was the moment I realized, Uber doesn't sell transportation,.. Uber sells us time. The reason all this infrastructure matters in an app environment is because it's just seamless, there's less friction. The number one emerging thing in society in value is time... people value time over everything.. which is why convenience and lack of friction win.”
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