Jaguar's rebrand was a great case study of Innovation vs Legacy.
And the innovation backfired, their Legacy WON.
What is the right approach to innovate? Does legacy play a far bigger role than innovation?
Trust in Brands vs. Specialization:
- In India, a successful brand crossing into new markets carries our trust.
• We buy into their legacy, not just products.
- In the US, it’s about niche expertise.
• Tesla is trusted for EVs, but a Tesla phone
Most people confuse what is with what does. Salespeople talk about what their product is. But no one cares.
The only thing that matters is what it does for the client. You're not selling the pipe. You're pouring water into their bucket.
