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Best Sunscreen for Sensitive and Acne-Prone Skin – Tried and Tested After trying multiple sunscreens on my sensitive and acne-prone skin I have finally found that one gem who works without triggering my skin. Here is my top favourites that will re

Foxtale started gaining attention with their sunscreens and I even saw a pop-up booth in my nearby mall. I went ahead with their dewy sunscreen variant and it again disappointed my sensitive and acne-prone skin. Why most of the Indian Brands do n

How did Vicks beat Dabur and Himalaya to capture 50% market share? 1. In 1964, Vicks (A US brand) entered India's untapped cold and cough relief market. While Western markets used liquid medicines, India preferred quick, easy solutions. Seeing this

Welcome to OUT OF THE BOX MARKETING ! EP=33 (REDBULL) "Redbull gives you wings 🪽 " - FOR REAL 💀 In 2012,Redbull did something unthinkable and unique from traditional ads, They sent a actual human-Felix Baumgartner to space and made him jump from

The Billboard That Got Naked to Get Noticed How do you sell something that no one wants to buy? Interbest, a Dutch outdoor advertising company, faced this exact challenge: empty billboards no one was booking. So what did they do? They made one of t

Did you notice why Shark Tank's recent season feels like a failed season? 🤔 startup founder 👀 As a viewer, why did I watch Shark Tank India? Because it's a new concept 💡—although it's inspired—but in India, people like to know about business and

Look at the image. That's what PM Modi did to the middle class in the budget today. Just the finger was a different one 📛📛 It made a mockery of the middle class in this budget. To be precise, it is all about two numbers- Rs 17.5k and Rs 7k crore.

Rejected 1 CR job offer to build her 3000 CR cosmetics empire. 1. After completing her MBA at the prestigious IIM Ahmedabad, Vineeta Singh received an astounding 1 CR job offer from Deutsche Bank. However, she was not happy as she wanted to start he