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Utkarsh Sundkar

Founder @Arthlete • 11h

The startup story you will rarely see! We Failed. Yes we failed and there's no shame to accept it and improvise further instead of giving it a learning phase tag etc We started Arthlete in 2024 with big ambition and zero backup plan. We built the product ourselves. Designed, coded, marketed everything. Grew organically. Got users across countries. Felt unstoppable. Then reality walked in. The market we targeted was niche. The tech we were building required patience and patience, unfortunately, costs money. Money we didn’t have. So we did what most student founders don’t talk about: We did internships , side gigs , also borrowed some from friends and family. All while managing academics and trying to keep our grades alive. At some point, you realize belief alone doesn’t extend runway. So we made a hard call. Not to quit but to adapt. We’re not quitting.We’re pivoting Arthlete and we’re coming back smarter not louder.

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