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AprameyaAI • 12m

From Garage Startup to B2B Powerhouse The Genesis: → 1996: Founded by Dinesh Agarwal → Started in a Delhi garage with just $20 Key Milestones: 1. Early Struggle (1996-2000) • Convincing SMEs to go online • Surviving the dot-com bubble burst 2. Pivot to B2B (2001-2008) • Shifted focus from B2C to B2B • Introduced paid listings 3. Growth Phase (2009-2015) • Expanded to Tier 2 and 3 cities • Launched mobile app 4. IPO Success (2019) • Oversubscribed 36 times • Raised ₹476 crore 5. Pandemic Resilience (2020-Present) • Digital adoption accelerated • Record user growth Best Factors for Success: → First-mover in B2B space → Focus on SMEs → Hyperlocal → Continuous innovation → Strong network Challenges Overcome: • Low digital literacy SMEs, quality, change adaption, dot com bubble Learnings: 1. Patience pays in long-term vision 2. Adapt to market needs 3. Focus on underserved segments 4. Invest in educating your market

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