From Garage Startup to B2B Powerhouse The Genesis: โ 1996: Founded by Dinesh Agarwal โ Started in a Delhi garage with just $20 Key Milestones: 1. Early Struggle (1996-2000) โข Convincing SMEs to go online โข Surviving the dot-com bubble burst 2. Pivot to B2B (2001-2008) โข Shifted focus from B2C to B2B โข Introduced paid listings 3. Growth Phase (2009-2015) โข Expanded to Tier 2 and 3 cities โข Launched mobile app 4. IPO Success (2019) โข Oversubscribed 36 times โข Raised โน476 crore 5. Pandemic Resilience (2020-Present) โข Digital adoption accelerated โข Record user growth Best Factors for Success: โ First-mover in B2B space โ Focus on SMEs โ Hyperlocal โ Continuous innovation โ Strong network Challenges Overcome: โข Low digital literacy SMEs, quality, change adaption, dot com bubble Learnings: 1. Patience pays in long-term vision 2. Adapt to market needs 3. Focus on underserved segments 4. Invest in educating your market
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