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When preparing your d2c fmcg brand for offline sales, how do you the market research? which city to target, pricing, getting list of distributors etc?

Really Crazy, the amount of marketing all these brands did for mother's day is really remarkable. Different promotional videos, 100s of e-mails and notifications and many more....

The Illusion of Choice: A Hidden Business Trick Yesterday, I stumbled upon something curious while shopping with my mom. Among the rows of detergents, two brands stood out—Ariel and Tide. Their bottles were identical in shape, only their colors and

Marketing strategies... 2005: Target kids, build a monopoly. 2025: Target those kids from 2005, (now adults) – monopoly grows up with them. Brands really play the long game, don’t they? #Monopoly #Marketing #Strategy #New #Business #Brands #Game

During the market crash it is important for us to explore some different asset classes too and what's much better than real estate?

I have been observing something so far, might be wrong but "Leadership is more about instict than intelligence" It has very little to do with education and often related to the ability to sense danger with greed to get something about in the same si

How is the process of registering our products in Quick commerce(Zepto,Blinkit etc)and how they are charging the brands? Is it feasible to list our products(FMCG products like pulses and powders). What all the documents required? Any one recently re

Judging a Situation from Far Away often hides disparities, the Best way to build a judgement and make decision is understanding the Groud Reality along with a foresight.