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Anirudh Gupta

CA Aspirant|Content ... • 1y

Do you know how micromax destroyed itself from losing its place in Indian smartphone market? With the Jio revolution back then,people were surprised about the free internet services.But there's a catch. It would be possible only if the devices are 4g compatible.But micromax had all its models with 3g features.Hence a lot of inventory was returned back from the outlets. Yes there was still a chance to bring forward their phones with latest 4g features.Yet again there's a catch. Micromax always relied on Chinese manufacturers for their products and it was so difficult for the Chinese manufacturers to remodel the product since they have to be informed way ahead in order to make the required customisations. Chinese companies like Vivo,oppo etc have seen this opportunity and launched their own 4g phones in the market.With the make in India movement all the companies started product manufacturing in India. If micromax had their own manufacturing unit things might have been different?

16 Replies

Replies (16)

Sajin
•

Foundation • 1y

It's the Redmi/Oppo/Vivo that killed Micromax. Everyone wanted Oppo Camera phone and Redmi Smart phone

1 Reply

Anonymous 2

Hey I am on Medial • 1y

Imagine if the quality was the best, was made in india, it would’ve or could’ve become a global product. Like bajaj and others micromax could’ve been something like huwei. But yeah, too sad.

1 Reply

Anonymous 3

Hey I am on Medial • 1y

It's the outcome of incapability of indian companies to produce Mobile phones and there components on the large scale at cheap prices in a price sensetive market that even today we don't have any Indian brand in the smartphone market other than LAVA which is trying to become more mainstream with its new strategies.

1 Reply

Ronak Patel

Here you go! • 1y

Moral of the story don't manufacture your products in rival country of your home country.

1 Reply

Anonymous 1

Hey I am on Medial • 1y

Things would have been really different.

1 Reply

Anirudh Gupta

CA Aspirant|Content ... • 1y

Micromax is now trying to comeback with their "In" mobiles. Proves how market is so unpredictable and how careful and entrepreneur should be to avoid unprecedented risks.

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"Micromax Overtakes Samsung in India" In 2000 Micromax started as an IT software company focusing on embedded devices.Micromax entered mobile market in 2008 with innovative and affordable phones. Micromax is known for its innovation in low cost seg

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India is undoubtedly a tech giant, we have reached the moon, and our population is 140Cr, almost every one has mobile phones, yet we don't manufacture competitive mobile phones. And our laptop brands are HCL, Micromax, which is not at all competitiv

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Boat labels its shitty chinese products and sells them here. And they seem to have gotten good enough money that they were portraying their garbage as better than Apple! Boat is nothing but micromax of present day.

4 Replies

Wild Kira

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Why Indian phone Brands Couldn't Survive the Chinese Invasion? Around 2014, Indian brands like Micromax, Karbonn & Lava dominated the smartphone market. But their success was shortlived once Chinese brands—Vivo, Oppo, Mi or etc-entered India. These

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According to Rahul Sharma, Co-Founder of Micromax The Micromax brand is still alive, but they have no plans to launch phones Now, they have pivoted to the manufacturing side, building phone components and supplying phone brands across all four fact

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Anirudh Gupta

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The dark side of western luxury brands has been finally exposed by Chinese manufacturers. This video is proof that we are purchasing a product for the logo stuck on it but not because we necessarily need it.

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Adarsh

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we are doomed. The Chinese are adapting Western LLMs to suit their needs, in addition to building their own. Meanwhile, our own software giants have yet to develop an Indic operating system based on Linux. https://www.perplexity.ai/page/chinese-mil

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Merwin Rebello

Build to earn • 7m

why there is no big big Indian phone brand like the recently camrle nothing is making headlines in the crowded market like I know India had lava , and nokia and Micromax and all that but currently mostly all are chinese or iphone I think soo whats

8 Replies