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Post on Medial

Anirudh Gupta

Stealth • 4m

Do you know how micromax destroyed itself from losing its place in Indian smartphone market? With the Jio revolution back then,people were surprised about the free internet services.But there's a catch. It would be possible only if the devices are 4g compatible.But micromax had all its models with 3g features.Hence a lot of inventory was returned back from the outlets. Yes there was still a chance to bring forward their phones with latest 4g features.Yet again there's a catch. Micromax always relied on Chinese manufacturers for their products and it was so difficult for the Chinese manufacturers to remodel the product since they have to be informed way ahead in order to make the required customisations. Chinese companies like Vivo,oppo etc have seen this opportunity and launched their own 4g phones in the market.With the make in India movement all the companies started product manufacturing in India. If micromax had their own manufacturing unit things might have been different?

16 replies15 likes

Replies (16)

Anonymous 3

Stealth • 4m

It's the outcome of incapability of indian companies to produce Mobile phones and there components on the large scale at cheap prices in a price sensetive market that even today we don't have any Indian brand in the smartphone market other than LAVA which is trying to become more mainstream with its new strategies.

1 replies1 like

Ronak Patel

Stealth • 4m

Moral of the story don't manufacture your products in rival country of your home country.

1 replies1 like

Sajin
•

Foundation • 4m

It's the Redmi/Oppo/Vivo that killed Micromax. Everyone wanted Oppo Camera phone and Redmi Smart phone

1 replies2 likes

Anonymous 2

Stealth • 4m

Imagine if the quality was the best, was made in india, it would’ve or could’ve become a global product. Like bajaj and others micromax could’ve been something like huwei. But yeah, too sad.

1 replies2 likes

Anonymous 1

Stealth • 4m

Things would have been really different.

1 replies1 like

Anirudh Gupta

Stealth • 4m

Micromax is now trying to comeback with their "In" mobiles. Proves how market is so unpredictable and how careful and entrepreneur should be to avoid unprecedented risks.

0 replies1 like

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