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Few days ago i posted asking if onboarding celebrity in your startup as co-founder would be benificial or not? Well here you go! (Another one) Bengaluru-based filter coffee and snacks brand VS Mani & Co. has roped in music composer Anirudh Ravichan

The 'Why This Kolaveri Di' guy launching a filter coffee brand is such an unexpected but amazing crossover. Marketing 101