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Mayank Kumar

Strategy & Product @... • 1y

Few days ago i posted asking if onboarding celebrity in your startup as co-founder would be benificial or not? Well here you go! (Another one) Bengaluru-based filter coffee and snacks brand VS Mani & Co. has roped in music composer Anirudh Ravichander of "Why This Kolaveri Di" fame as cofounder and brand ambassador. With this partnership, the company will leverage Ravichander's popularity in southern India to strengthen its brand's presence across regions and drive revenue growth. "Not only will VS Mani leverage Anirudh's social media reach and concerts to build brand awareness among its consumers, it will also capitalise on this collaboration to build long-term relationships with the trade and send a strong message of commitment to its core market of Tamil Nadu and Karnataka," the startup said in a statement. Anirudh, who is superstar Rajnikanth's nephew, has composed music for Tamil, Telugu and Hindi films.

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