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Vansh Khandelwal

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In this blog, I examine T-Series, the prominent Indian music label and film production company, which has emerged as a global leader in the music industry. Founded in 1983 by Gulshan Kumar, T-Series initially focused on devotional music but has since expanded its repertoire to include a diverse range of genres. Key factors contributing to its success include a lack of competition in its early days, strategic product availability, and a robust distribution network. T-Series has implemented innovative business models, such as the 'Zero Liability Model' to minimize risks and exploit industry loopholes to maximize profits. Its approach to devotional music has involved modernizing traditional styles to appeal to a broader audience. The lessons learned from T-Series emphasize the importance of adaptability, calculated risk-taking, and the need for continuous innovation. Overall, T-Series exemplifies how to thrive in a competitive landscape while leveraging digital advancements.

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