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SHIV DIXIT
Stealth • 4m
Viral Marketing Strategy - 12 Collaboration marketing strategy — Collaborative marketing is when two or more brands work together to increase brand exposure. collaborative marketing entails strategic cooperation to achieve common marketing goals and it helps both companies to achieve new customer base in new market. Example — For a 4-week period in July of 2019, KFC and Cheetos decided to launch and promote their combined flavour for food-lover called the ‘KFC Cheetos Sandwich’ and after the lunch people are eating that sandwich too much because of Unique taste and flavour also Cheetos and KFC both get new customer base without doing any heavy marketing. How to do— 1=} Establish clear objectives and mutual goals 2=} Identify and research potential collaborators 3=} Create and deliver your pitch 4=} Create a collaborative campaign 5=} Shared brand values 6=} Decide what the collaborative product or service will be 7=} decided how long you both can run 8=} decide expense
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