Platforms that can harness the power of network effects are the ones that don't need marketing; their consumer market spreads through word of mouth. For example (Medial, WhatsApp, Airbnb, and Uber).
Why does medial have so much of organic and word of mouth marketing from its users unlike other apps, what's the reason behind it? Niket being connected with his community, them deleting every single useless post, what is it?
Purple Cow Marketing:
Creating a unique, memorable, and daring product (or brand) that stands out in a crowded marketplace — ensuring it captures attention and drives organic word-of-mouth promotion.
Doritos' Genius Super Bowl Strategy
So A 30-second Super Bowl ad generally costs around $8 million.
On top of that, brands typically spend another $2-3 million hiring agencies and celebrities to create the perfect ad.
However Doritos plays this g