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People in Metro Cities Can Live Without Partner But They Can’t Survive Without Blinkit & Zepto

Blinkit is back on top. It's now the leader both in terms of Monthly and Daily active users in the quick commerce space, ahead of Zepto. But, why is this happening? Well, Zepto has shifted from its aggressive growth strategy to a more conservative

From 0 to $4 Billion: Zepto’s Hypergrowth Journey Aadit Palicha just dropped some game changing numbers: Zepto is nearing $4B in annualized Gross Order Value that’s a 300% YoY growth. Since January alone, GOV spiked by 30%, and operational burn for

𝗭𝗲𝗽𝘁𝗼’𝘀 𝗥𝗲𝗮𝗹 𝗚𝗮𝗺𝗲 𝗜𝘀𝗻’𝘁 𝗚𝗿𝗼𝗰𝗲𝗿𝗶𝗲𝘀 — 𝗜𝘁’𝘀 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 (𝗮𝗻𝗱 𝗡𝗼 𝗢𝗻𝗲 𝗡𝗼𝘁𝗶𝗰𝗲𝗱) Most people think Zepto is in the grocery business. But in reality? They’re building one of India’s most 𝐩𝐨𝐰𝐞𝐫𝐟�

Our ancestors followed culture, rules, and rituals without questioning. They had fewer answers… but more peace. Today, we demand logic for everything. We have more information, more choices— and somehow, more chaos. Maybe the question isn’t which

• I am noticing from few months that Quick Commerce startups like Blinkit , Zepto and Instamart is expanding their dark stores in different cities. • These startups operate in mostly Metro cities like Mumbai,Delhi, Bangalore,Pune,Gurugram, Chennai e

I just heard about Blinkit’s Bistro app from Zomato. They are promising to deliver hot meals in just 10 minutes. But they’re also going head-to-head with Swiggy Bolt and Zepto Cafe. It’s exciting sure, but also makes me think about how are they pul

you’re watching blinkit, zepto, instamart fight over 10-minute groceries. but look closer. they’re not just burning money to win the market. they’re feeding someone else’s empire. every ad spend? funnels to meta & google. every server hit? billed b

Zepto Isn’t Selling Groceries—It’s Selling Time Most think Zepto is just another grocery app promising 10-minute delivery. But they’re not in the business of fruits and chips. They’re in the business of compressing time—and owning your daily habi

Work-Life Balance Is Great: Zepto CEO Aadit Palicha Work-Life Balance Is Great, I Recommend It To All Our Competitors: Zepto CEO Aadit Palicha Aadit Palicha has just delivered a satirical masterpiece that can make some people proud. His seemingly inn