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Sanskar

Keen Learner and Exp... • 1y

An international wine competition is organised every year in Belgium where every expensive wines participates and the best gets the medal. That's when it caught the eyes of Belgium mythbusters who sent a poor quality wine with an extremely premium packaging and gave it a premium name "CHÂTEAU LE COLOMBIER" and also created a backstory of it "that it was made by the indigenous grapes of vallonia and guess what it winned the competition. This story shows how important it is to give your product a good packing and a story and if you offer digital service make sure to have and aesthetic looking and user friendly UI as there is something called aesthetic usability effect. Looks and story are the only thing which matters to people that's why when Steve Jobs was fired from Apple in 1985 he founded Pixar Animation Studios (Toy story, finding nemo, the incredibles are some of its famous works) as Jobs was well aware about the power of Storytelling. Thank You.

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