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The Oreo-Hydrox case study The Oreo-Hydrox case is a classic example of brand competition. Oreo, introduced in 1912, gained immense popularity, overshadowing Hydrox, which debuted in 1908. Despite Hydrox's originality, Oreo's marketing and distributi

Here are some characteristics and skills that define a marketing genius: 1. Deep Understanding of Consumer Behavior They have an innate ability to understand what motivates people to buy and how to connect emotionally with different target audience

8 Key Strategies Apple Uses in Marketing 🍎 Apple is a master of marketing, and there’s a lot we can learn from their strategies. Here are 8 key tactics Apple uses to stay ahead: Simplicity is Key 📱 • Clean designs • Simple messages • Easy-to-

Brand Manager – Mumbai, Maharashtra We’re looking for a Brand Manager to build and grow our brand in India. Responsibilities: Understand consumer preferences across India. Define brand positioning and communication strategy. Use market insights

Hi everyone! I'm Shuvrodipta Bose, a digital marketer turned full-time creative, with a passion for branding, strategy, and design. On Medial, I plan to contribute by sharing insights, strategies, and observations I gather from my continuous learnin

𝗔𝗜 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 !! 𝗞𝗹𝗮𝗿𝗻𝗮 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄 : Founded in 2005, Sweden by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson. A fintech company offering Buy Now, Pay Later (BNP

Problem Statement The current education system lacks personalization, leaving students with one-size-fits-all learning methods that fail to cater to individual strengths, weaknesses, and learning styles. Traditional EdTech platforms offer content, bu

🔍 Nike: A Case Study in Branding and Innovation 🔍 🚀 The Rise of a Global Powerhouse 🔸 Founded in 1964 as Blue Ribbon Sports, later rebranded as Nike. 🔸 Founders Phil Knight and Bill Bowerman aimed to create superior athletic footwear. 💡 Bra

🚀 Zepto Enters Consumer Analytics Space with Zepto Atom, A Game Changer for Brands Zepto, the rising star in India’s quick-commerce scene, has just unveiled Zepto Atom, a paid, subscription-based analytics platform designed specifically for consume

Have you ever use or noticed the CONTRAST EFFECT in the market. It's a psychological phenomenon used in marketing and sales strategies to influence consumer behavior, occurs when the perception of product is influenced by the comparison to something