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𝗔𝗜 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 !! 𝗞𝗹𝗮𝗿𝗻𝗮 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄 : Founded in 2005, Sweden by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson. A fintech company offering Buy Now, Pay Later (BNPL), payment processing, and consumer shopping tools. Operates in Europe, North America, and Australia. Partners with online retailers to offer seamless checkout and payment options. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 : Core Business: BNPL service: split or delay payments for consumers. Earns revenue through merchant fees and some late fees. Consumer-Facing Products: Klarna app combines shopping, payment tracking, budgeting, and cashback features. Merchant Services: Offers fraud prevention, customer insights, payment infrastructure, and marketing tools. Global Expansion & Branding: Heavy investment in branding, especially in the U.S. Uses influencers and partnerships to grow user base. 𝗔𝗜 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 (𝟮𝟬𝟮𝟯–𝟮𝟬𝟮𝟰) : Customer Service Automation: Replaced over 700 agents with a GPT-powered AI chatbot. AI handled ~2/3 of all customer chats with higher speed and accuracy. Estimated savings: $40 million annually. AI in Operations: Used in credit risk analysis, marketing personalization, product recommendations, and internal workflow automation. 𝗦𝗵𝗶𝗳𝘁 𝗕𝗮𝗰𝗸 𝘁𝗼 𝗛𝘂𝗺𝗮𝗻𝘀 (𝟮𝟬𝟮𝟰–𝟮𝟬𝟮𝟱) : Customer Dissatisfaction: Users complained AI was impersonal and failed in complex or sensitive situations. Brand & Trust Concerns: Klarna’s image as a consumer-friendly, trusted service was impacted by AI-only interactions. Limitations of AI: Struggled with nuanced cases, regulatory queries, and multilingual support. Regulatory & Ethical Pressures: Increasing scrutiny from EU regulators and consumer protection groups. Shift likely made to avoid backlash and align with compliance norms. Follow vishakha Jangir for more such insights.