šš š¶š š»š¼š š® šš¼š¹ššš¶š¼š» š³š¼šæ š²šš²šæš š½šæš¼šÆš¹š²šŗ !! šš¹š®šæš»š® š¢šš²šæšš¶š²š : Founded in 2005, Sweden by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson. A fintech company offering Buy Now, Pay Later (BNPL), payment processing, and consumer shopping tools. Operates in Europe, North America, and Australia. Partners with online retailers to offer seamless checkout and payment options. šššš¶š»š²šš š¦ššæš®šš²š“š : Core Business: BNPL service: split or delay payments for consumers. Earns revenue through merchant fees and some late fees. Consumer-Facing Products: Klarna app combines shopping, payment tracking, budgeting, and cashback features. Merchant Services: Offers fraud prevention, customer insights, payment infrastructure, and marketing tools. Global Expansion & Branding: Heavy investment in branding, especially in the U.S. Uses influencers and partnerships to grow user base. šš š¦ššæš®šš²š“š (š®š¬š®šÆāš®š¬š®š°) : Customer Service Automation: Replaced over 700 agents with a GPT-powered AI chatbot. AI handled ~2/3 of all customer chats with higher speed and accuracy. Estimated savings: $40 million annually. AI in Operations: Used in credit risk analysis, marketing personalization, product recommendations, and internal workflow automation. š¦šµš¶š³š šš®š°šø šš¼ šššŗš®š»š (š®š¬š®š°āš®š¬š®š±) : Customer Dissatisfaction: Users complained AI was impersonal and failed in complex or sensitive situations. Brand & Trust Concerns: Klarnaās image as a consumer-friendly, trusted service was impacted by AI-only interactions. Limitations of AI: Struggled with nuanced cases, regulatory queries, and multilingual support. Regulatory & Ethical Pressures: Increasing scrutiny from EU regulators and consumer protection groups. Shift likely made to avoid backlash and align with compliance norms. Follow vishakha Jangir for more such insights.
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