ย โขย
Set2Scoreย โขย 1m
๐๐ ๐ถ๐ ๐ป๐ผ๐ ๐ฎ ๐๐ผ๐น๐๐๐ถ๐ผ๐ป ๐ณ๐ผ๐ฟ ๐ฒ๐๐ฒ๐ฟ๐ ๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ !! ๐๐น๐ฎ๐ฟ๐ป๐ฎ ๐ข๐๐ฒ๐ฟ๐๐ถ๐ฒ๐ : Founded in 2005, Sweden by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson. A fintech company offering Buy Now, Pay Later (BNPL), payment processing, and consumer shopping tools. Operates in Europe, North America, and Australia. Partners with online retailers to offer seamless checkout and payment options. ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ : Core Business: BNPL service: split or delay payments for consumers. Earns revenue through merchant fees and some late fees. Consumer-Facing Products: Klarna app combines shopping, payment tracking, budgeting, and cashback features. Merchant Services: Offers fraud prevention, customer insights, payment infrastructure, and marketing tools. Global Expansion & Branding: Heavy investment in branding, especially in the U.S. Uses influencers and partnerships to grow user base. ๐๐ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ (๐ฎ๐ฌ๐ฎ๐ฏโ๐ฎ๐ฌ๐ฎ๐ฐ) : Customer Service Automation: Replaced over 700 agents with a GPT-powered AI chatbot. AI handled ~2/3 of all customer chats with higher speed and accuracy. Estimated savings: $40 million annually. AI in Operations: Used in credit risk analysis, marketing personalization, product recommendations, and internal workflow automation. ๐ฆ๐ต๐ถ๐ณ๐ ๐๐ฎ๐ฐ๐ธ ๐๐ผ ๐๐๐บ๐ฎ๐ป๐ (๐ฎ๐ฌ๐ฎ๐ฐโ๐ฎ๐ฌ๐ฎ๐ฑ) : Customer Dissatisfaction: Users complained AI was impersonal and failed in complex or sensitive situations. Brand & Trust Concerns: Klarnaโs image as a consumer-friendly, trusted service was impacted by AI-only interactions. Limitations of AI: Struggled with nuanced cases, regulatory queries, and multilingual support. Regulatory & Ethical Pressures: Increasing scrutiny from EU regulators and consumer protection groups. Shift likely made to avoid backlash and align with compliance norms. Follow vishakha Jangir for more such insights.
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