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Welcome to OUT OF THE BOX MARKETING! EP=19 (Adidas) 32% of women worldwide do not feel comfortable swimming in public pools. Nearly 90% of Middle Eastern women avoid swimming in public pools because they are afraid that people might make fun of them

That's awesome! Btw what made the women comfortable swimming in the Billboard which everyone will surely watch ?

Indeed Havish ! Well they promoted their liquid billboards along with a message "DONT CARE WHAT PEOPLE WILL THINK ABOUT YOU". So this is the reason why many women wanted to participate and also they gave personalized posters to all the women who pa