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Why India's Real Unicorns Don’t Chase Fame, They Build Fixes Everyone's chasing valuations. But India's smartest startups? They chase problems. Let me explain: In 2025, we’re seeing a quiet trend. Startups aren’t selling “cool”. They’re selling

Boat setting up a new factory? Sounds less like manufacturing and more like 'manu-fact-turing.' Another smooth sail in the sea of marketing gimmicks

Throwback to Aug 2023: I was in full-on Mark Zuckerberg mode. Thought I was building the next Facebook. I had this line on loop in my head: “A million dollars isn’t cool. You know what’s cool? A billion dollars.” Spoiler: That mindset is NOT cool.

With the right marketing, even an average product can make a strong impact. It’s not always about what’s best, it’s about what’s marketed best.

Me saying goodbye to the groundbreaking idea in my head after not immediately writing it down.

The Power of Networking: Expert Guidance for Your Startup Journey Here’s the first result again: Leo: Hey Gomari, how’s it going? Gomari: I'm good, thanks! How about you? Leo: Not great... Gomari: Oh no, what’s up? Leo: I have a startup

I really reallly do have the bestt like not just entrepreneurial wise actually THE solution for the BIGGEST problem india is currently facing and I’m on step zero literally don’t even know how things work a company how to start how to scale where to

The most important thing to realise for any business is that Not every customer is your consumer But your consumer will eventually become your customer,so make products wisely

How do you really know if your idea solves a real problem? Not just “cool project” vibes but actual pain, real need, urgency. Most of us try to validate by: - Sending out Google Forms - Asking in group chats - Tweeting “would you use this?” polls -

Don’t try to predict what’s gonna happen instead fix your problems by taking the right actions if you need someone to guide you you can consult a professional on hexpertify.com