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Nawal

Entrepreneur | Build... • 3m

Why India's Real Unicorns Don’t Chase Fame, They Build Fixes Everyone's chasing valuations. But India's smartest startups? They chase problems. Let me explain: In 2025, we’re seeing a quiet trend. Startups aren’t selling “cool”. They’re selling clarity. → Government paperwork? Leegality handles it. → Employee insurance nightmares? Onsurity makes it smooth. → Vendor payments stuck? Razorpay clears the way. These aren’t flashy ideas. They’re fundamental. And that’s the insight no one tells you: > "India doesn’t need more ideas. It needs more infrastructure disguised as startups." These are the companies that: → Automate chaos → Simplify what’s broken → Solve what’s ignored And guess what? They’re not fighting for virality. They’re becoming essential. Like pipes. Like roads. Like power. You don’t notice them. But you rely on them. The takeaway for founders: Don’t try to be cool. Try to be critical. Because in India… The startup that solves a boring problem? Ends up building a billion-dollar backbone. Same with Xces - We ain't cool, But Practical 🔥

5 Replies

Replies (5)

PEPOPULAR

Alt + Ctrl + Pepopul... • 3m

Indeed , an apt observation.

1 Reply

Anonymous 1

Hey I am on Medial • 3m

India doesn’t need another social app with filters or a 10-minute grocery delivery clone. The boring stuff? That’s where the real impact is. It’s wild how many billion-dollar problems are still hiding in plain sight—just because they’re not “sexy” enough for pitch decks.

1 Reply

Anonymous 2

Hey I am on Medial • 3m

sometimes “boring” gets romanticized a bit too much. Not every founder wants to build a backend infra tool that no one outside the ecosystem understands. Solving real problems is great, but not everyone’s problem is paperwork. Let’s not gatekeep ambition.

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