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I have seen two types of people one who buy branded other who builds brand. Do you agree?

People don’t just buy products; they buy status. If something is sold cheaply in a regular place, most won’t care. But brand it, sell it in a premium store at a higher price, and suddenly, everyone wants it. It’s not just about the product—it’s about

Sprite pulls ahead of Pepsi in U.S. market share for the first time, riding high on a nostalgic brand revival, Gen Z appeal, and breakout hits like Sprite Chill proving that flavor and culture can outpace even the biggest names in soda.

This lady from Mizoram turned a simple soda business into a 10 Cr. startup. Meet Zomawii Khiangte, who, along with her husband Felipe, created Local All Natural Soda, a brand that's now making waves in the Indian beverage market. The story started

Brocode became one of India's hottest beer brands. But here's the crazy part. They don't even sell beer. Brocode sells wine disguised as beer and the reason why they do it is pure evil genius. Everyone orders Brocode thinking it's beer. That's ex

• Brands don’t sell products; they sell emotions. • Your brand is not what you say it is—it’s what they feel it is. • Customers don’t buy products; they buy better versions of themselves. • People remember stories, not features. • Price gets you cus