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Anonymous

Hey I am on Medial • 10m

Chinese product has saturated. Build in Bharat guys! Also I think boat went for the masses. There should be a brand priced between 7000-12000 (semi premium). It will do really well. The gap is clear.

https://medial.app/news/boat-to-scale-down-wearables-business-amid-slowing-growth-focus-shifts-to-audio-d6edecdb6c82b

Yojit Tripathi

Hey I am on Medial • 10m

Sennheiser, Sony do place themselves in Semi premium to premium category. As a matter of fact both the companies started in this price range (products for masses and placed in the sweet spot of 7k-12k) but they slowly realised that the market is understanding to be stretched unto 22k to 33k because in ear product knowledge is less known to the masses. This is the reason why today you can get good Sennheiser and Sony from 8k to 35k. Bose might be another study.

1 replies1 like

Replies (1)

Yojit Tripathi

Hey I am on Medial • 10m

I remember getting the first wireless earbuds from Sony placed at 9999. They were not only amazing but premium looking for sure. Now the higher end Sony's are what 22? Not sure.

0 replies

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