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Yojit Tripathi

Hey I am on Medial • 1y

Sennheiser, Sony do place themselves in Semi premium to premium category. As a matter of fact both the companies started in this price range (products for masses and placed in the sweet spot of 7k-12k) but they slowly realised that the market is understanding to be stretched unto 22k to 33k because in ear product knowledge is less known to the masses. This is the reason why today you can get good Sennheiser and Sony from 8k to 35k. Bose might be another study.

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