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GoAhead Ventures • 5m
Do you know that your brain has been made to say a product's name whenever you want that category or type of product. Any Guesses? . . . . . . . . Fevicol! Any time you want an adhesive, you always say Fevicol or Fevistick! Why not glue or somet
See MoreFounder-Hexpertify.c... • 1y
“The FREE Store” WEIRD Marketing Strategy #4 Fevicol wanted to reinforce their position as India’s most reliable glue. To do so, they setup a FREE STORE in famous Malls of Mumbai. A store where everything was FREE,if you can take it. They set up
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