Welcome to OUT OF THE BOX MARKETING!
EP= 23 (Mcdonalds)
In Italy, McDonald's had a really bad brand image despite having great taste and service.
So, to fix this, they created a masterplan.
They rebranded all of their outlets as "Single Burgers"
Burger King has employed several strategies to beat its competitors in the past year. The company focused on sprucing up its restaurants and winning back customers, resulting in higher-than-expected US sales in the first quarter. This success suggest
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Aryan Sorathiya
Stealth • 3m
McDonald's vs Burger king: The battle of Fast Food
Welcome to OUT OF THE BOX MARKETING !
Ep-8 (BURGER KING)
Who loves traffic ?
Nobody ! then what about creating a marketing campaign regarding this issue
That was exactly what Burger King's marketing team in Mexico thought.
Read this out.
Accord