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The dark side of influencer marketing is something brands rarely talk about, but it’s time to face the facts. Most influencers aren’t worth the investment. Sure, they have massive followings, but how many of those followers actually care about your

Myntra’s Ultimate Glam Clan is shaking things up by letting everyday shoppers become creators. Users can upload their personal style photos as part of product reviews, and in return, they get rewards like commissions, brand collaborations, and invite

Office parties- A neccesary evil? I am tired of others being favoured in office because they are regular to office parties/manager parties at other places. It wasn’t ever mentioned while joining that you have to socialise to get preffered over others

Leveraging FOMO in Marketing: Turn Curiosity into Conversions FOMO—Fear of Missing Out—is a powerful motivator. It’s that nagging feeling that something exciting is happening, and you’re not a part of it. Smart brands are using FOMO to boost engageme

Social Saturday: Social Media Trends and Community Building Explore exciting trends shaping social media and fostering community growth. 1. Social Audio: Platforms like Clubhouse and Twitter Spaces bring live discussions on topics like entrepreneu

Google spent years researching 180 teams to figure out what makes some soar while others flop. Turns out, the most successful ones shared one remarkable trait: psychological safety. Simply put, it’s about creating an environment where everyone fe

Ever wondered why some people grab Old Monk while others reach for premium craft whisky like Amrut? 🍹🥃 Using the example let's break down the psychology of customer's needs, wants and demands🧵 1/ Needs are the basics—the reason behind wanting a

Hello All, I'm excited to introduce "Game Up," an innovative platform set to revolutionize how people discover, book, and enjoy activities. From sports and adventure to social events, Game Up will be your ultimate hub for all things fun. Our app of

Hello All, I'm excited to introduce "Game Up," an innovative platform set to revolutionize how people discover, book, and enjoy activities. From sports and adventure to social events, Game Up will be your ultimate hub for all things fun. Our app of

I stay at home most of the time, and I’m wondering how I can build meaningful connections without going out frequently. In college, it was easy because we were naturally around like-minded people, but now it feels harder. What are the best ways t