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SHIV DIXIT

Stealth • 5m

Food industry opportunity Question—( 2 ) Cold drink market size — 450 Billion 1=} In India people want any drink that gives totally different taste and refreshment ? 2=} In India people want any drink that gives instant energy and health bene

Anonymous 2

Stealth • 5m

I think the key is taking a traditional Indian drinks like aam panna, jaljeera, lassi etc and modernizing them for urban youth. Keep the authentic flavors but package it in a portable, convenient format with clean labeling and no artificial additives. Could be a winner across demos.

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Replies (1)

SHIV DIXIT

Stealth • 5m

Actually most of the brand trying this but the main problem is preservation. Amul lassi Campa Cola jaljira etc Many brands available in local level and national but not able to provide authentic and failed

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Mr Z

Stealth • 7m

Hello medial family! As we know that there is only two big brands in beverages coca cola and pepsi and both are international . I think as connectivity and electricity is improving in tier-2 and tier-3 cities,we can also make home grown Indian brand