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Two aspects here : 1. Swiggy Instamart Using Momentum Market to Sell IPL team Jersey's! 2.RCB jersey cost is double the value of other Teams & that's pure brand value! I feel both astonishing!

Nike and Addidas failed to compete with Pumaa in India, In fact puma is the most selling shoe in India But how did Puma, a mediocre brand surpass great brands like Nike and Addidas - Let's figure it out Puma India's revenue is more than $350m, and

Recently I observed something which could change your mind about Indian consumption market. During 2015-17 clinic plus is the mass shampoo brand and dove was the mass premium brand(170-220rs) and after that during (2018-2021) clinic plus was mass bra

It will not easy ! Assume you have an apparal brand and you want to position your brand in this cluttered market what will be your marketing tactics to palace your brand as sub premium category . Neice : Gym Enthusiasts Price Range: 500-900 Target

I see one loop whole opportunity for newbee clothing brands not fashion brands or fast fashion brands. There is one gap spotted which is gap for mass premium audience, people started looking out for new brands in that space with attractive designs. T

A perfect way for all entrepreneurs to express their business through design and by creating a Logo for your venture or brand! Affordable and Beautiful logos by LogoBro!

Is it still a good idea to build a D2C premium Men’s clothing brand but at affordable prices even after so many players already in the market? If yes, what should be done to stand out?

Why Trademarks are Champions for Sports Teams like IPL Franchises! Die-hard Cricket fan? Let's talk about how trademarks are the ultimate MVPs for your favorite teams: 1. Identity Theft? No Way! Imagine seeing your beloved Mumbai Indians called j

I think Spotify made itself a personal brand for every individual. Whoever I am asking which music app do you use , they mostly say 'Spotify' with confidently as they are proud of using it. Anyone with the same? It is just my pov. Which music ap

Premium tea brand Freshleaf has raised Rs 1 crore in its seed round led by Inflection Point Ventures. The proceeds will be used to expand marketing efforts, increase production capacity, and enhance research and development for new products, the com