Nokia, Kodak, and Blockbuster—all billion-dollar giants that collapsed. What do they have in common? They ignored key elements of the marketing mix." Want to know what those are? Read this detailed blog.
The invention of the mobile phone began in the 1940s, with early mobile radio systems used by the military and emergency services. In 1973, Motorola’s Martin Cooper made the first mobile phone call using the Motorola DynaTAC, a large and bulky protot
Do you remember Nokia 3310 - the indestructible phone?
Nokia was the king of phones between 1998 to 2011 (14 years) but it has now disappeared from the market.
So what exactly webt wrong with this giant?
In late 2000s there was a shift from featur